Overview:
A data analysis project focused on evaluating the effectiveness of marketing campaigns across various channels (Email, Instagram, Web Banner) to identify high-performing assets and optimize conversion rates.
Key Deliverables:
Comparative Analysis: Visualizing performance differences between Campaign A and Campaign B.
Channel Optimization: Identifying that Campaign B via Email is the primary driver of conversions.
Strategic Recommendations: Providing clear, actionable insights to reallocate budget toward high-performing channels for maximum ROI.
Business Intelligence Reporting: Presenting data in a professional layout that bridges the gap between raw numbers and executive decision-making.
