BOUGA REBRANDING PROJECT

Project Overview: Bouga is a newly launched online brand specializing in bags, inspired by Egyptian culture. The brand aims to reflect and celebrate Egyptian heritage through its designs. My Role: I served as the Account Manager, coordinating the team and managing task distribution. Beyond organizing the workflow, I actively contributed to various project tasks, including brand strategy development and content creation. Key Responsibilities & Skills: Team coordination & task management Client communication & project planning Brand strategy development Direct involvement in design and content tasks Outcome: A comprehensive rebranding strategy that clarified Bouga’s positioning, strengthened its brand identity, and aligned its communication with the cultural concept.