Content Strategy for LUMA KIDS brand

Content Strategy for LUMA KIDS brand personas objectives competitors analysis messages pillars ideas one month calendar KPIS Brand Overview Brand Name: LUMA KIDS Short Description: LUMA KIDS is an innovative children’s clothing brand for ages newborn to 10 years, offering High-End Premium apparel that combines superior quality, comfort, and style, with competitive pricing and post-purchase guarantees to provide a trustworthy shopping experience for parents across Egypt. Vision: To become one of the leading Arabic children’s clothing brands, recognized for quality, comfort, and style, while delivering real value to parents in terms of pricing and guarantees. Tone of Voice: Reliable and comforting for parents, warm and reflecting the magic of childhood.