# Sales & Customer Insights Analysis Using SQL Server
## Overview
This project demonstrates the use of SQL Server to design a relational database and perform analytical queries to answer real business questions related to sales, customers, and products.
## Tools & Technologies
- SQL Server
- SQL Server Management Studio (SSMS)
## Key Analysis
- Monthly revenue trends
- Top-selling products
- Customer spending analysis
- Category performance
- Payment method distribution
## Key Skills Demonstrated
- Relational data modeling
- SQL joins and aggregations
- Business-focused data analysis
- Data normalization
Designed a normalized relational database in SQL Server to model customers, orders, products, and payments
Developed business-driven SQL queries using joins and aggregations to analyze revenue, customer value, and product performance
Translated raw transactional data into actionable business insights
