The Ecommerce Sales Dashboard

The Ecommerce Sales Dashboard project is designed to provide a comprehensive overview of business performance in the online retail sector. It consolidates sales, profit, and customer data into a single interactive platform, enabling management and stakeholders to make data-driven decisions effectively. This dashboard highlights key performance indicators (KPIs), such as total sales amount, quantity sold, profit, and average order value. It provides detailed insights into sales trends across different states, product categories, sub-categories, customers, and payment modes. Additionally, it tracks profit fluctuations over time, helping to identify seasonal trends and periods of loss. Key features of the dashboard include: State-wise sales performance to identify high-revenue regions. Category and sub-category analysis to evaluate best-selling and most profitable products. Customer-level insights to highlight top customers and their contribution to revenue. Payment mode analysis to understand customer preferences in transactions. Monthly profit tracking to detect trends, peaks, and losses in profitability. By providing these insights, the dashboard serves as a valuable tool for ecommerce businesses to optimize product strategies, enhance customer engagement, and improve overall profitability.