Evaluate a google Ads Compaign

1. Campaign Approach ● Udacity has launched a campaign to advertise for the Digital Marketing Nanodegree Program ● The campaign is divided into two ad groups, one targeting customers in the Awareness stage and one targeting customers in the Interest stage ● Each ad group uses responsive search ads, with multiple options for the ad headline and description ● When users click on an ad, they are taken to the overview page for the Digital Marketing Nanodegree Program, where they can click a button to download the program syllabus. This conversion has an estimated value of $5. 2. Marketing Objective ● The campaign’s marketing objective is to gather at least 200 conversions (syllabus downloads), with a conversion rate of at least 10% Ad Groups