wrapped up a redesign for a plant e-commerce platform — where the goal wasn’t just to sell leaves, but to craft a calm, intuitive, and organic digital space where nature and technology meet.
The previous site felt more like a storage shed than a sanctuary. So I asked:
How can we make buying a plant feel like adopting a small piece of nature?
✨ The result?
A soft, earth-toned palette inspired by real plant species
Whitespace that lets each product breathe (like plants should)
Emotional imagery that sells a lifestyle, not just a leaf
This wasn't just a visual redesign — it was a full rethinking of the user journey . Because people don’t just buy plants — they buy the idea of growth, calm, and care
