The first letter of the company's name was used, and the upper and lower parts were made in the shape of a capsule. Zalk's goal, once he sees the logo, is to know the company's field of work, especially since it is a completely new company and no one still knows anything about it. The vibrant and eye-catching blue color was used to draw the attention of the target audience to the hair and color. Blue is the color of the clear sky and the beautiful sea. Just looking at it, you feel comfortable. I liked that the color was prominent in the logo, in addition to the uniform white color that has the same effect. These colors are most used in hospitals. The hospital is not devoid of white, which all doctors wear, and blue is the most common color in medical equipment and medicines.