Customer Segmentation & Retention Power BI Dashboard – Project Description

This dashboard delivers a detailed analysis of customer behavior, segmentation, and retention patterns to help the business understand its customer base and improve loyalty strategies. I developed the project by consolidating demographic, transactional, and engagement data, then modeling it to uncover meaningful trends. The dashboard highlights key metrics such as customer lifetime value, purchase frequency, churn probability, and segment-level performance. Users can explore customer groups based on demographics, spending habits, and activity levels, allowing them to identify high-value customers and at-risk segments. With an intuitive and interactive design, the dashboard supports data-driven decision-making by revealing opportunities for targeted marketing, personalized promotions, and improved customer retention efforts.