This project involved designing and building an interactive Power BI dashboard to analyze the Global Superstore dataset. The dashboard provides executives and sales teams with actionable insights on sales, profit, customer segments, and product performance across multiple years and countries.
Key aspects of the project:
Explored DAX for custom calculations and dynamic measures.
Implemented Drill Through functionality for detailed country-level analysis.
Designed 4-page dashboard with KPIs, maps, charts, and tables to visualize profit, sales, and customer metrics.
Analyzed data by time, geography, and product categories to support strategic decision-making.
Helped identify top-performing markets, underperforming segments, and trends to optimize marketing and operational strategies.
The project enhanced skills in data visualization, business analysis, and executive reporting, providing clear insights for decision-makers.
