Sales & Executive Performance Analytics Dashboard (Power BI)

Project Summary – Sales & Executive Analytics Dashboard (Power BI) This project focused on building a comprehensive analytical dashboard to support C-level executives and sales teams in understanding overall business performance and making data-driven decisions. Using Power BI with advanced capabilities such as Tooltips, Drill-Through, RLS, and DAX-based dynamic filters, we analyzed key sales metrics across countries, years, brands, and product categories. The analysis covered: Identifying sales growth or decline across different regions and time periods. Highlighting top-performing subcategories and products to understand what drives revenue. Evaluating the impact of promotions and marketing campaigns on sales performance. Investigating reasons behind product returns, decreasing sales, and store closures. Assessing the most common customer ordering channels and whether they align with marketing efforts. Comparing year-over-year sales and profit performance. Measuring whether the company achieved its targets, followed by tailored recommendations (included in the full report). This project provided actionable insights that helped leadership refine strategy, optimize product offerings, and enhance customer engagement.