AZULN Style

AZULN – Personal Spanish Clothing Brand As the Creative Director and CEO at AZULN, I was responsible for overseeing the entire creative process while leading a team of talented graphic designers. Our work spanned multiple areas. I will try to summarize all aspects of the work in this project. 1st stage - Visual Identity. The visual identity design phase is often the most challenging part of starting a project, as it represents the first step and requires a deep understanding and a clear vision for the project's direction. In this project, I wasn’t working for a client; I was the business owner, so all decisions relied on my previous experience and skills. The logo design here was focused on simplicity. I avoided adding too many shapes or colors. Instead, I opted for a monochromatic palette with white, black, and a primary blue color. As mentioned earlier, this brand has Spanish origins, and the word Azul in Spanish means "blue." After completing the logo design, things became somewhat simpler. We proceeded to design the rest of the visual identity components, such as product display templates for the website, purchase invoices, shipping labels, shopping bags, stickers, and clothing tags.