Project Title: Complete Social Media Media Plan – Flower Shop
Project Details
I created a comprehensive media plan for a flower shop in Alexandria, including
Setting clear campaign objectives (awareness, engagement, sales).
Defining budget allocation across Facebook, Instagram, and TikTok.
Weekly campaign breakdown (awareness → engagement → conversions → retargeting).
Recommended ad types (static images, reels, carousel, stories).
Key KPIs to track performance (Reach, CTR, CPC, Engagement Rate, Orders).
This plan helps the brand increase visibility, attract new customers, and boost online sales with a clear, data-driven strategy