هويه بصرية و حمله اعلانية

Khellas-ha is a game-changing Egyptian app designed to simplify the complexity of government services by bringing them all into one smart, digital platform right from your phone. It aims to save people time, energy, and the frustration of long queues and outdated processes. This branding and advertising campaign focuses on creating a modern and approachable visual identity, paired with a culturally relevant and relatable communication style. The brand voice is simple, friendly, and deeply rooted in local Egyptian life speaking to the real struggles citizens face every day. Blending clean, contemporary design with familiar cultural cues and a touch of humor, the project transforms Khallas-ha into more than just an app it becomes a trustworthy, everyday companion that “gets things done” with ease, efficiency, and purpose.