The analysis aims to understand our clients and identify opportunities and challenges to enhance growth and loyalty. We started with 7043 customers and lost 26.54% of them. We collected 16.06 million in shipments, with a preference for fiber optic. Gender distribution is equal, and e-checks are the most popular payment method. 55.02% prefer monthly contracts. We need to improve technical support, understand the impact of dependents, and incentivize automatic payment methods.
