Motiv visual identity

"MOTIV" is a modern clothing brand that blends style with purpose. In addition to its simplicity and clarity of design, the logo consists of two main components: The deep green color symbolizes growth, confidence, and ambition, reflecting the brand’s commitment to empowering individuals through fashion. The gray color represents balance, elegance, and timelessness, highlighting the brand’s focus on creating versatile pieces that suit every occasion. The name "MOTIV" is a clear and direct expression of the brand’s mission—to inspire and motivate people to express themselves through their clothing. It reflects the belief that fashion is not just about appearance, but also about feeling confident and empowered. To ensure that the "MOTIV" logo is memorable, it is designed with a clean and distinctive look, making it easily recognizable. Additionally, its adaptable design allows it to be effectively applied across various advertising and marketing platforms, from digital media to product packaging.